All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

Copywriting is key!

May 26, 2016

Think that content marketing and copywriting are one in the same?

Think again.

Although content and copy should be developed together, most businesses do not have a dedicated copywriter.

While it’s fantastic to have a content plan in place, if your copy isn’t up to scratch, your site will lack traffic and influence. Gone are the days of keyword stuffing to boost your Google ranking, copy needs to be relevant to the reader, engaging and share worthy.

But where should your business start?

In collaboration with ADMA, the National Retail Association (NRA) are proud to offer retailers’ access to the IQ Marketing Education Program for Retailers at reduced rates.

Register today for copywriting essentials online and discover the crucial techniques for writing effective copy.

Jessie Janson, Marketing Manager

NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Closing Loopholes Bill No. 2 passes Parliament 
    February 20, 2024

    Earlier this month, it was confirmed that both Houses of Parliament passed the second tranche of amendments to the Fair Work Act 2009 (Cth) under…

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More

What our clients say

Want to chat?
Contact our team today!