The Shopping Centre Council of Australia (SCCA) and the National Retail Association (NRA) have welcomed today’s determination by the Australian Competition and Consumer Commission (ACCC) to re-authorise the Casual Mall Licensing Code of Practice. The Code, which provides for the balanced and consistent management of casual mall licensing in shopping centres, was first authorised by […]
Immersive experiences draw consumers
Bricks and mortar stores have entered the era of digital, however it’s not all doom and gloom for retailers who believe physical store fronts are still key to the shopping experience. A report from brand intelligence firm L2 suggests that 72% of shoppers consider the bricks and mortar experience most important when making a purchase. […]
Top 5 Influential Brands Named
Independent market research company, Ipsos has released the Top 5 Most Influential Brands study, based on an online survey of over 2,000 Australian adults using the Ipsos panel in late 2015, which highlights the brands that are in the forefront of consumers’ minds. Global tech giants Google, Microsoft, Facebook and Apple unsurprisingly dominated the local brands […]
LAST CHANCE TO SECURE YOUR TICKETS – Global insights from the 2016 NRF Big Show
What are the big trends for retailers to watch in 2016?How is digital innovation transforming the retail industry?How do you create a brand for the future? Devising a strategic marketing plan, when the rules, and the tools, for creating them are in a constant state of evolution, is more challenging, but more exciting, than ever […]