Updates
All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

Rich media experiences draw consumer attention

June 22, 2016

Rich media is a form of advertisement that includes video, audio, social media components or any other interactive elements.

Advertisements with engaging or interactive components create a hands on customer experience that is more memorable than a standard static image ad.

It is estimated that consumers are exposed to around 4,000 to 10,000 advertisements each day, and with advertising costs a concern for many businesses, don’t you want your ads to be the memorable ones?

The National Retail Association has partnered with the Australian Government to develop The Digital Businesses Kit for Retailers designed to address industry-specific gaps in digital knowledge.

Learn more about rich media and how you can integrate it into your marketing plan by visiting the Digital Business Kit here.


NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
  • ELECTION NOTICE
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Closing Loopholes Bill No. 2 passes Parliament 
    February 20, 2024

    Earlier this month, it was confirmed that both Houses of Parliament passed the second tranche of amendments to the Fair Work Act 2009 (Cth) under…

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More

What our clients say

Want to chat?
Contact our team today!