Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content.
The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material).
The term “rich” in “Rich Media” defines digital content, appropriately suited for the Internet. Rich Media includes interactive web elements that are published online to attract attention and engage the users with certain activities.
As online shoppers become more sophisticated, they expect retailers to provide a more engaged shopping experience. Rich Media allows shoppers to experience a product through video or interactive websites that change content based on the visitor behaviour (what they like, their profile such as preferences etc.)
To learn about the benefits of using Rich Media and how to get started click here.
The National Retail Association has partnered with the Australian Government to develop the Digital Businesses Kit for Retailers designed to address industry-specific gaps in digital knowledge.