Updates
All All Industry Insights Industry News Media Release Member Only Articles NRA Events NRA Legal NRA Partners NRA Projects NRA Training and Development Policy & Advocacy Policy Updates Technology Tenancy & Leasing Testimonials Thought Leaders Weekly CEO Update WHS Update

Research continues to show the power of catalogues

January 27, 2016

The Australasian Catalogue Association (ACA) recently reported that catalogues continue to perform strongly, holding their own against other media channels. In the latest quarterly ACRS Shooper Reports, catalogues demonstrate their value, tracked in terms of audience readership, channel usage, channel purpose and drivers of shopping behaviour.
 
When making purchasing decisions and looking for information, 74% of shoppers use catalogues ‘always to sometimes’. 42% of shoppers use catalogues for general information and 46% use catalogues for price comparisons. Digital media indicate the weaker channels with Social Media ranked 19% for general information and 5% for price comparison, Tablets reported 20% for general information and 22% for price comparison.

Kellie Northwood, CEO of ACA recently commented that “The ACRS behavioural tracking highlighted, on average, shoppers choose to read catalogues to find competitive prices and chase bargains. In the comfort of their own home consumers will often read catalogues for enjoyment and prefer reading catalogues more frequently, with an advertorial design, as their most preferred style of catalogue.”

Read more here.


NRA Media

  • National Retail Association strengthens support for members on leasing and tenancy
    June 01, 2021

    We are pleased to have strengthened our partnership with Lpc Cresa, a leading advisor to retail tenants across Australia and New Zealand, to assist our…

    Read More
  • ELECTION NOTICE
    September 03, 2018

    To download the nomination form, click here

    Read More
  • Jump start your business for 2021 and step ahead of the competition
    November 20, 2020

    2020 has undoubtedly been one of the most challenging years for all of us. It has created unprecedented trends in every industry, and shown retailers…

    Read More
  • NRA members winners in new partnership with Aussie Broadband
    November 16, 2020

    You must be logged in to view this content.

    Read More
  • Increase to casual evening penalty rate under the General Retail Industry Award 2020 from 1 October 2020
    September 28, 2020

    Evening penalty rate increase for casual employees From 1 October 2020, the evening penalty rate for casual retail workers will be increased by 5%. The…

    Read More

What our clients say

Want to chat?
Contact our team today!