In today’s digital world, it is not uncommon for retailers to trade through multiple channels.
It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through multi-channels or an omnichannel business.
The answer is simple. If your business sells through multiple channels that operate independently of each other then you are considered to be operating through multi-channels.
If you sell through multiple channels that are integrated, then you are considered to be an omnichannel business.
It may seem like we’re playing with words but when you think about it the benefits lay in integrating your business.
In the latest CitiXsys research study into the habits of Australian and New Zealand shoppers, it became very clear that customers are seeing retail business as one even if they buy through multiple channels. 84% of Australian shoppers and 85% of New Zealanders shopped both in-store and online.
As shoppers are mingling online and in-store purchases, merging the two channels through the use of integrated technology opens the door to meet and exceed customer expectations.
To learn more about how iVend Retail can help you implement a successful omnichannel strategy click here.