After browsing for an item online, have you ever noticed the stream of advertisements that come your way long after you have left the website?
Were they always there, or did you only just notice them?
How did they know you were looking at that exact jacket online yesterday?
In order to personalise the advertisements you see, Facebook have created Dynamic Product Ads. These ads are cleverly designed to display content you have previously looked at; to remind you that the jacket you were hovering over still beckons your name and your wallet.
Website visitors who are served retargeted personalised ads are 70% more likely to convert.
To find out more about Dynamic Product Ads and how to retarget your customers, click here.