With reviews at the click of a button, consumers are no longer taking the word of a sales person as gospel. Online reviews can generate brand awareness, upsell customers, build trust and loyalty, however they can also create headaches for business with a few strokes of the keyboard.
As a business are you aware of the review platforms and how to monitor them?
Do you have a plan in place to respond to reviews?
Are you aware of your legal requirements?
Anthony Lieu from LegalVision has written ‘Everything you need to know about online reviews’ for Internet Retailing to help you avoid headaches and turn online reviews into valuable assets.
Read the full article here.
For legal assistance please contact NRA Legal on 1800 738 245.